Black Friday Direct Mail
Black Friday is fast approaching, which means consumers are highly receptive to advertisements, offers and incentives, making it the perfect time to run multiple direct mail campaigns. Black Friday 2021 will, undoubtedly, be one for the books. With several industries feeling the pains of the pandemic lockdowns throughout 2020 and 2021, it is crucial to ensure that the busiest shopping weekend of the year lures in customers to spend their hard-earned cash.
Consumers are keen to make up for the lack of celebration last Christmas, with 83% of Gen Z and 67% of millennials planning to go ‘all out’ this holiday period. Whether it’s hitting the high street hunting for the best offers, or buying online from the comfort of the sofa, Black Friday is set to shift shopping into high gear this year, with 44% of consumers opting to take advantage of the Black Friday sales for their Christmas purchases.
We can assist with all elements of your Black Friday direct mail needs, including print, artwork, fulfilment, data sourcing and cleansing, stock management and postage. We can deliver a wide range of printing requirements such as flyers, leaflets, brochures, catalogues, posters, letters, all highly personalised with a high-quality print finish.
One thing to keep in mind when planning your Black Friday Direct Mail Campaign is that Royal Mail are supporting Black Friday and Christmas via their economy incentive. Follow this link to Royal Mail’s website page that contains full details of the incentive https://www.royalmailwholesale.com/mailmark-economy-incentive-2021.
We have some useful blog posts to help you plan your Black Friday direct mail campaign such as;
Direct mail top tips and tricks from the experts and how to measure and track your direct mail campaign.
Get in touch with our friendly team today to start planning your Black Friday Direct Mail campaign, to ensure you don’t miss the mark. We’d love to discuss your ideas! Please email us at sales@bpdm.uk or alternatively, give us a call on 01905 621 118.
