Valentine's Day Direct Mail. Go on, show 'em you love 'em!
We’ve said this before, it’s not just those in love or even in unrequited love that send Valentine’s Day cards and gifts, businesses and organisations can take advantage of this special day too and send something heartfelt to their clients, members, colleagues or indeed anyone they think needs to hear from them.
One of the simplest and effective yet enjoyable ways to improve a relationship (romantic, business or otherwise) is to tell them how much you appreciate them. Did you know that acquiring a new customer can cost five times more than retaining an existing customer? So, speak up and let your existing contacts know you’re glad they’re there, that you appreciate their business and give them a little something that says thank you. An example of this could be offering an incentive, a loyalty scheme, a discount code, exclusive access to events, product launches or services before they go live to the general market.
What about those that aren’t your clients yet? You can also send something to your ‘ideal match' (otherwise known as your target audience). You can show your prospects exactly why they should choose to do business with you. Include a Valentine’s Day offer or freebie and make them feel that if they put their trust in your organisation, they will be loved. Once that trust is realised, it is important to maintain it through your actions and make sure your new clients stick around.
Direct mail and fulfilment from Blue Print Direct Mail can be applied in both these scenarios. We’ll tell you how:
To send mail to those you already know, by using your own data, we can ensure it’s GDPR compliant and that you are not going to risk upsetting anyone that no longer wants your communications.
If you don’t have data and need to find new clients to love, we can help there too by sourcing data through demographic, behavioural, psychographic and geographic segmentation. If it’s business data you want, we can help there too.
Using our in house design team, we can create your engaging and imaginative romantic communications and show exactly who you are, what you do and why the recipient should consider engaging with you.
Using our in house print facilities and our account access to the mailing network, we can produce and release high quality print communications from our centrally based location in Worcestershire. You can even come along and see us at work with your mailing if you like.
92% of individuals were driven online as a direct response to receiving an item of direct mail? Source: Royal Mail MarketReach Why Mail? It cuts through the fast-paced digital world and engages with your target audience directly - you cannot get much closer to your recipients than in their hands. So, why not send them a personalised offer which will stand out from all the digital messages?
It's not too late to get your Valentine’s Day message out and it needn’t cost as much as you think.
Sound like a match?! Blue Print Direct Mail is here to help if you have any campaign ideas you would like to discuss. Please email us sales@bpdm.uk or phone us on 01905 621 118.
